Each year more than 3.5 million students participate in competitions and open innovation programs. We helped the Institute of Competition Sciences develop student rankings to honor these students and give them the recognition they deserve. 


Launch: April 2016
Start Date: August 2015
End Date:  
Status: Strategy completed/in-development


Institute of Competition Sciences
















  1. Provide a stronger opportunity for students to be recognized and rewarded for their participation in educational competitions.

  2. Encourage more students to join competitions by raising the profile of academic competitions and open innovation programs.

  3. Increase public engagement in supporting academic excellence through educational competitions.

Operations Manager/Strategy


In 2013, the Institute of Competition Sciences researched and published the first ever taxonomy of educational competitions. Over 400 competitions were surveyed and interviewed to gain a detailed knowledge of the challenge-based-learning landscape. In this taxonomy, clear distinctions in competition design were found that group competitions into 6 overarching competition types. 99 antennas was tasked with helping them develop a strategy and a methodology for ranking students. 


Each year more than 3.5 million student participants are logged by the top 40 educational competitions alone. More than 500 educational competitions are available to K-12 students nationwide. They compete in a wide range of subject areas from ocean sciences to international diplomacy.  They are talented. Collaborative. Driven. And, they are our future.

While we promote top performing athletes in football, baseball, soccer and beyond, to date these students do not get the same level of recognition. We believe it is time we recognize our academic champions.


Competitions and open innovations programs are scored based on the three key vectors below. Students earn points based on their participation and placement in competitions. An algorithm takes into account the features of each competitions to define its weighted score. That score is used to determine the number of points each students earns for participating in a given competition. Students are then ranked bi-annually based on their cumulative average score. The more a student participates, the higher their standing overall. 


Python, R, Node.js

Image credit: Lawrence Jackson/White House Photo Office